Before the Website: What Your Brand Really Needs First
- Author
- RBL Media
- Published
- Tue 19 Aug 2025
- Episode Link
- https://rblmedia.co
When it comes to building a website that truly works for your business, design is only part of the equation. In this episode, Pua dives deep into the importance of brand clarity—knowing exactly who you help, what you offer, and how you want to be perceived—before creating any marketing assets. She shares insights from client conversations, why clarity saves time and money, and how it lays the groundwork for consistent, trust-building branding.
Pua also walks through her four-part framework for brand-aligned websites: clarity, messaging, positioning, and visual direction. From identifying your ideal client to refining your brand voice and creating a cohesive visual identity, these steps help ensure every touchpoint—from your website to social media—feels intentional and on-brand. If you’ve ever struggled to communicate your brand’s personality or felt your visuals didn’t quite “click,” this episode will show you how to front-load your process for better results.
Resources discussed in this episode:
- Why Storytelling Beats Flashy Design Every Time: The Power of the Brand Wrap
- Digital Door Knocking
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Contact Pua Pakele | RBL Media:
