235. What Does "Go-To" Really Mean (And How Do You Become It?)

Being the "go-to" isn’t about being the best at what you do. It’s about being the one people recommend and reach out to without hesitation.

In this episode of The Ramble Refinery, I’m breaking down the real difference between being an expert—and becoming the one people actually think of when the moment counts.

You’ll hear:

• Why most experts stay overlooked (and what sets the go-to’s apart)
• A spicy take on why trying too hard actually pushes people away
• What makes someone referable (hint: it’s not more content or credentials)
• How to show up in a way that actually sticks with people
• The mindset and messaging shifts that make you easier to talk about

If you’re tired of feeling like the best-kept secret—and ready for your name to come up first—this episode will get you thinking differently about how you lead your brand.

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