1. EachPod

James Fuller Isn't Giving Up Hnry's First-Mover Advantage

Author
Atlas Digital
Published
Mon 23 Jun 2025
Episode Link
https://theraise.atlasdigital.nz//

I’m always on the lookout for SaaS products that don’t just digitise old processes but fundamentally reimagine them. Recently on The Raise, I had the chance to speak with James Fuller, co-founder and CEO of Hnry, a company that’s transforming the lives of freelancers and contractors across New Zealand, Australia, and the UK.


What started as a side project born from personal pain has become a venture-backed, fast-growing business that’s helping their customers manage self-employment tax as they would salaried job.


James didn’t set out to build a global fintech—he just wanted to help people facing the same headaches as he was. With competition now hot on their heels, they Hnry team knows the only way to win is to keep delighting their customers. Listen to find out what that means in reality 👉

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