How to win media and influence people with Encour founder Jessy Wu

Welcome to The Raise. In our latest edition, I spoke with the dynamic Jessy Wu, founder of Encour.

Encour are a strategic communications powerhouse who’ve partnered with some of Australia's leading fintech, marketplace, and healthtech startups. Jessy has a knack for storytelling in the context of innovation, capital raising, and world-building.

Before founding Encour, Jessy was an investor at Afterwork Ventures, where she championed innovative companies like Everlab, Primary, and OwnHome. Her insights are regularly featured in top-tier publications such as Forbes and the Australian Financial Review.

Jessy generously shares her expertise in communications strategy across the tech sector. Scroll on to hear Jessy’s answers to these burning questions for on the minds of entrepreneurs 👉

• When should my startup start doing PR?


• Do investors care how good founders are at storytelling or should they stick to building the tech?


• Should I DIY comms and PR or use an agency?


• How do I respond when my company makes a mistake and our reputation is on the line?


• I naturally shy away from the spotlight…what can I do?