Authentic Community Building with Axel Sukianto, Generate Founder

Skim the show notes from our chat with Axel Sukianto:

Your Community Backs a Cause

"I think there's been a fatigue of like the large companies selling to them, advertising to them. It's like, well, I just want to hear a trusted voice. If I am considering between two pieces of software, I trust people who are in the same seat as me who are fellow marketers and I will listen to them as opposed to whatever ad gets thrown out at them or whatever like webinar that they see."

Work Authentically with Existing Communities

“TLDR for most startups with limited bandwidth and time look for existing communities and to work authentically with them to reach them.”

Why Community Complements Search Channels

“These people know what they're talking about, they know how to serve my audience and my need. I think that's why like there will always be a need for that community and people aspect of it.”