The Holy Grail of Taking Care of People Who Take Care of People

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In this episode of The Quest for the GoodLife, Dr. Mike Strouse and co-host Ivo Ivanov welcome Todd Lewis, VP at IMA and a passionate advocate for those who care for others. Together, they unpack the complex world of ICHRAs—Individual Coverage Health Reimbursement Arrangements—and why these innovative benefits are gaining traction across the caregiving industry.

With over 400% growth in recent years, ICHRAs empower employers to offer flexible, individualized, and portable healthcare options for employees—especially critical for the hourly caregiving workforce. Todd and Mike discuss how these plans can break the one-size-fits-all model, ease the financial burden on staff, and stabilize a workforce under strain.

If you’re a CEO, HR leader, or policymaker navigating rising insurance costs and caregiver retention challenges, this episode offers a fresh perspective—and a path forward.

👉 Learn how to customize benefits, contain costs, and truly “take care of the people who take care of people.”