Learn how low-budget growth hacks helped Italian startup WeRoad to raise €36M and become a cult travel site among millennials + lessons in community building w/ Fabio Bin & Erika De Santi. Ep 149

Fabio Bin and Erika De Santi are the co-founders of WeRoad. They are redefining group travel for millennials by blending unique travel experiences with local culture and social opportunities. Since its inception in 2017, WeRoad has garnered attention for its innovative approach, recently securing significant Series B funding. Their journey, from a bootstrapped venture to a thriving marketplace for travel coordinators and service suppliers, demonstrates their impact on the travel community today and in the future.

On this episode we talk about:

• Community-Based Product Building
• Growth Hacking Tactics
• Selling to Millennials
• Incorporating User Feedback in Product Development
• Future Trends in Travel

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