How brands can navigate the minefield of social activism, importance of brand for Tech companies & VCs and what can we learn from WeWork, Elon’s X & adidas w/ Natalie Byrne. Ep 141

Natalie Byrne is a brand strategist focusing on helping CEOs, celebrities, and brands build a more sustainable world. She also leads Blank Space, an impact strategy firm working with Fortune 500 companies and leaders dedicated to positive change. Natalie has held high profile roles at Dermalogica and Unilever and has been a White House delegate under President Obama speaking on topics of sustainability and brand. She currently advises the United Nations on topics of gender equality and specifically how businesses can contribute to it. 

In this episode we talk about:

• The Role of Branding in the Tech Industry
• Transforming Brands into Movements
• How VCs should think of their Brands
• Navigating Business and Social Activism
• Importance of Authenticity in Branding
• Role of CEOs as Activists
• Embedding Values into the Company DNA

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