Cristobal Alonso (Startup Wise Guys) on the unsexy truth behind startup success, his investment playbook & uplifting life advice to founders during hard times. Ep 109

Cristobal Alonso is the Managing Partner of Startup Wise Guys - one of the leading startup accelerators in Europe. Cristobal is a serial entrepreneur, serial investor with over 200 individual investments + over 300 with SWG as well as author of a book "Perform, the Unsexy Truth of (Startup) Success". He is also serving as Spain's INSEAD Alumni Association President and last but not least he is a former professional basketball player. 

In this episode we talk about:

• Secrets behind the success of SWG
• Surprising trends of the startup world
• How startups can stand out when pitching, positively and negatively
• Cristobal’s lessons described in his recent book and book writing tips

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