🎧 Conquering the lucrative amateur sports market with wearables. Lessons in tech and marketing w/ Atis Hermanis & Reinholds Pirags (Hackmotion) Ep.71

Atis Hermanis and Reinholds Pīrāgs are the CEO and CCO of Hackmotion - wrist sensor for amateur sports precision improvement. They are on a mission to help amateur golfers to fix their game with a unique technology that is used by elite level PGA (golf) coaches worldwide. Their sensors are also on the radar of other North American professional sports leagues such as NBA and MLB (baseball).

In this episode we talk about

• Developing Hackmotion sensors
• Marketing strategies for sports consumer devices
• Future of sports wearable tech

The topics covered in this episode with Timestamps:

01:20 - Introduction to Hackmotion smart devices

03:15 - Go-to-market strategy starting with professional athletes in USA

07:00 - Do amateur athletes trust smart devices or prefer coaches?

08:00 - Marketing strategies for sports consumer devices

12:50 - How the Hackmotion technology was developed

14:00 - Scaling production and managing supply chain

17:00 - Selling products in US market without physical presence there

18:30 - Future of sports wearables

To reach out to Atis and Reinholds please use:

Website: hackmotion.com

Instagram: https://www.instagram.com/hackmotion/?hl=en

Facebook: https://www.facebook.com/hackmotion

Support for this episode comes from Nexpay > https://paynexpay.com/

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