#47 How to improve your life quality with Health Tech, similarities of running a business & ultra marathon, and principles of user centric design with Ignas Survila (Tyler.Health)

Ignas Survila is the CEO and Co-Founder of Tyler.Health - a health tracking app that allows you to manage your nutrition the most accurate way. An endurance sports athlete and  serial entrepreneur also having worked with Kilo.Health, Ignas is a proponent of user-centric design for building products.

In this episode we talk about the challenges of healthcare and health monitoring industries and how Tyler attempts to solve them. We also talk about using health monitoring data to improve your lifestyle and sports performance. Finally we discuss user-centric design and what mistakes teams make when building products.

The topics covered in this episode with Timestamps

[03:15] - INTRODUCTION AND THE PROBLEM IN HEALTHCARE

• Pro-active vs. re-active medicine
• Mass adoption of health-tech products
• How Tyler works
• Impact of blood sugar monitoring
• Motivation to track health
• Providing actionable insights vs. dry data
• Building a seamless, user-centric experience

[09:25] - TESTING YOUR PRODUCT WHILE RUNNING 100 KM

• Planning your fuel
• Joining team calls while running
• Measuring data post run

[12:00] - PRACTICAL ADVICE ENERGY MANAGEMENT ADVICE FOR OFFICE PEOPLE

• Meal timing and composition
• Walk after big lunches
• Measure blood sugar to determine personalised routine

[14:05] -  ON HANDLING SENSITIVE CUSTOMER DATA

• Consumers happy to share data
• Helping product builders and community by sharing sensitive health data
• Impact of sex on blood sugar

[18:05] -  ON THE LEARNINGS FROM THE THERANOS CASE

[19:20] - BUILDING A HEALTH TRACKING MEGA APP

• Complex health tracking insights
• Preventive medicine

[21:45] - ON THE HEALTH TECH INDUSTRY

• Products  rocking the market today
• Book to read Matthew Walker - Why we sleep
• The rapid technological growth since first wearables
• The importance of habits data precision
• Focusing on athletes vs. general population

[26:40] - PERSONAL STORY THAT LEAD TO BUILDING A BUSINESS

• Clear vision to do health data monitoring and insights
• Building something truly valuable for the world
• Using personal life experience as inspiration

[30:00] - COMBINING RUNNING A STARTUP AND RUNNING ULTRA MARATHONS

• Similarities between running a marathon and running a startup
• The balancing effects of a physically active lifestyle

[33:10] - ON USER-CENTRIC PRODUCT DESIGN

• Rejection of unnecessary parts
• Dieter Rams’ 10 principles of good design
• Real-life example of a failed MVP test
• The market-product fit vs. product-market fit
• The opposite of user-centric product design
• Adding some jazz to the design process
• Managing your ego when designing products
• Other common design mistakes besides ego

To reach out to Ignas use: Linkedin

Website: https://tyler.health/

Find out more on https://www.pursuitofscrappiness.co/ 

Support for this episode comes from Nexpay > https://paynexpay.com/

Support for this episode comes from Venetor > https://www.venetor.co/ 

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