#25 - Kaspars Dancis 🇱🇻 (Whimsical) on building a bootstrapped business for the US 🇺🇸 market, getting acquired, the importance of transparency, and developing a product people love

Kaspars Dancis is the CEO and Co-founder of Whimsical, a content collaboration tool that facilitates teams thinking together. Being fully bootstrapped, the company boasts Vinted, Intercom, Hashicorp, Loom, Washington Post, Monzo, Oura, and others as its clients.

In this episode we talk about Whimsical and how it helps teams collaborate on content creation, building a product that users love, bootstrapping, and the considerations to sell your business as well as values for building a sustainable business.

The topics covered in this episode with Timestamps

[02:10] - Introduction and the origins of Whimsical

• How to collaborate on content creation in real-time and asynchronously

[09:25] - Product development

• How to build a product that users love
• Productivity tools shouldn’t be annoying and get in your way
• Incorporating customer feedback
• Prioritization
• Setting the big vision and breaking it down into steps
• Getting good ratings on product sites
• Acquiring customers through great product
• Kickstarting organic growth snowball

[34:00] - Entrepreneurship & acquisition

• Benefits of bootstrapping
• Drawbacks of bootstrapping
• Considerations for selling your company
• Don’t build the business to sell it
• Starting a company from the US

[43:00] - Values in business

• Radical transparency
• Cash vs. equity compensation
• Work environment

Find out more on https://www.pursuitofscrappiness.co/ 

Support for this episode comes from Nexpay > https://paynexpay.com/

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