178. PR Pros Reveal: What Makes a Story Newsworthy, How PR CAN Drive Sales, How to Build Trust with Journalists & Why Your New Website Probably Won't End Up in TechCrunch w/ Black Unicorn PR

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Julija Jegorova and Mauro Battellini are co-founders of Black Unicorn PR, an agency specializing in helping tech companies reach global media and audiences. With extensive experience working with such companies and friends of the show as Klaus, Nordigen, INZMO, eAgronom and Startupwiseguys, Julia and Mauro have become experts in building trust, awareness, and brand equity for early-stage companies. 

On this episode we talk about:

• The importance of PR for startups and how it builds trust and brand equity
• Basic PR “hygiene” for startups
• Common misconceptions about PR
• Newsworthiness: What makes a story attractive to journalists
• Strategies for startup founders to do their own PR before hiring an agency
• How PR can support fundraising efforts and enhance a company’s reputation

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Find all episodes on >  https://www.pursuitofscrappiness.co/

Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA

Connect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/

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