153. “Sustainability already is profitable”, people recognise & hate greenwashing + did Nokia Snake kickstart the Finnish startup success? w/ Tuomo Laine (Twice Commerce)

Tuomo Laine is the Co-founder and Managing director of Twice Commerce. He brings his expertise in digital service design and his commitment to the circular economy to the ecommerce tech industry. 

Having taught at Aalto University and being a part of the Unreasonable Fellows, Tuomo is dedicated to making e-commerce both more sustainable and lucrative by leveraging circular economy principles.

On this episode we talk about:

• Strategies for businesses to adopt sustainable practices effectively
• The significance of simplicity in building and scaling platform businesses
• The current state and consumer demand for sustainability
• The gap between consumers' sustainability intentions and their purchasing behaviors
• Challenges and opportunities in marketing sustainable products
• The role and impact of refurbished products in the market

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