152. Tricks hackers use to target you, cyber security as business advantage vs cost + real-life proven tips on selling ANY product from 2nd time founders Aurimas Bakas & Andrius Minkevicius (CyberUpgrade)

Aurimas Bakas and Andrius Minkevicius are the co-founders of CyberUpgrade. They have a proven track record in the tech industry, having built and successfully exited banking core software company Paysolut to global fintech giant SumUp and now they are embarking on their latest venture. 

CyberUpgrade focuses on enhancing cybersecurity for B2B, especially SMEs and fintech companies, underscoring the critical importance of cyber protection in today's business landscape. Their work aims to make cybersecurity a key part of business growth and operations.

On this episode we talk about:

• The Importance of Cybersecurity for Business Sustainability
• How to Sell Complex B2B Products with Long Sales Cycles
• What Companies Can Do Today to Reduce Cybercrime Risks
• Serial Entrepreneurship and Paysolut Story
• How Cybersecurity can Turn from a Cost to an Advantage
• The Future of Cybersecurity

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