My own target audience challenge

My own target audience challenge was called out this week. Maybe saying it was 'called out' is too harsh, but the words "it is not clear who you work with" felt like a gut-punch. Then the waves of guilt, feeling like a fraud, hypocrisy flooded my mind. Classic imposter syndrome.

In this episode, I share my response and the "aha" moments I experienced while working to clarify my own target audience.