Jargon: pro or con?

Is the use of jargon a pro or a con in business? This has been a popular topic lately. And I don't know that there is a right answer.

But first and foremost, you need to know your audience and how well they are going to understand the jargon you fall into using frequently. If you spend a lot of time explaining the words you are using, you might be relying on jargon too often. 

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