The Pursuit of Purpose with Amy Austin

Brand confidence is the result of clarity and consistency.

In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end resul…

If you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add …

Clarity is critical for success in so many aspects of life - ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand…

More to the point, where I've been? Excellent question and one I needed to answer before I was ready to start releasing new content. I've done that - this episode will give you some insight into what…

"Am I crazy to have all these different business ideas?" A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen …

My goal at the end of the year was to bring purpose to 2022. I paused production of the podcast, spent time with friends and family, and directed my creative energies to art and the opportunities tha…

How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that?

Is it the desire to be more effici…

It was a Speaking Your Brand episode that inspired the primary focus of this episode. In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension…

What if I told you there were three steps to get better feedback? Three steps that would lessen the stress you feel when faced with a performance evaluation. Carole Stizza has developed a formula tha…

What is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pu…

Branding. Marketing. What is the difference? Is there a difference? Everyone has an opinion. Including industry professionals - there isn't a standard definition of either branding or marketing. 

How do you respond when clients ask for services you don’t offer – but they think you do or should?

It is easy to let this question get under your skin or at the very least, start that little voice o…

Do you aspire to be a thought leader in your industry? My guest Carol Cox helps women create a signature talk to put them on the path to thought leadership.

Being a thought leader is about inspiring …

A recent episode of Gary Vee's brought me to the idea of connecting self-awareness to purpose. His core message was that success comes from being self-aware. And I believe success comes from an under…

Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one?

If you are in this camp, I’m guessing your thoughts might inc…

As more and more businesses are moving to online courses and programs, experiential learning has become a hot topic. In this episode, I talk with Romy Alexandra about creating a learning experience t…

Are you a purpose-led business looking to define success metrics related to your purpose? Do you work with a shared vision and intention but struggle to articulate the role purpose plays in the succe…

Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are abou…

Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step - working with you.

Social media h…

In part two of this marketing strategy series, I talk about the importance of educating your audience. The foundation of any marketing strategy should be the who, what, where, when, why, and how of w…