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Oriana Leckert from Kickstarter - How Authors Are Raising Millions Through Crowdfunding

Author
Teddy Smith
Published
Thu 09 Jan 2025
Episode Link
https://publishingperformance.com/?ref=ywm3mtc

Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She's written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City.

In this episode:

  • Understanding Kickstarter's role in publishing
  • Creating successful crowdfunding campaigns
  • Setting realistic funding goals
  • Designing compelling rewards
  • Building community before launching
  • Case studies of successful book campaigns
  • Common mistakes to avoid


Resources mentioned:

  • Kickstarter.com/publishing
  • Kickstarter for Authors Facebook group (6,000+ members)
  • Russell Notle's book on Kickstarter
  • Anthea Sharp's guide for authors
  • Writer MBA with Monica Lionel


Featured Kickstarter Campaigns:


Book recommendations:


Connect with Oriana:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



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