Mike Capuzzi - The Magic of Short Books: Turning Expertise into Effective Marketing

Mike Capuzzi is the founder of Byte Size Books and creator of the "shook" concept – short, helpful books designed as powerful marketing tools for business owners. With almost 30 years in the marketing industry, Mike has developed a specialized approach to help entrepreneurs, professionals, and local business owners establish authority and generate leads through concise, impactful books typically around 100 pages in length.

In this episode:

• The concept and benefits of "shooks" (short helpful books)
• Why shorter books are often more effective than 300-page tomes
• How local businesses can use books as marketing tools
• The power of books to establish expertise and authority
• Strategic distribution methods for maximum impact
• Success stories from Mike's clients
• How even local businesses can benefit from Amazon presence
• The process of creating a shook with Mike's guidance

Resources mentioned:

• The Magic of Short Books (Mike's foundational shook)
• Byte Size Books publishing services
• MikeCapuzzi.com/magic (Free resources for listeners)

Book Recommendations:

• More Beautiful Than Before: How Suffering Transforms Us by Steve Leder

Connect with Mike Capuzzi:

• Website: https://mikecapuzzi.com/
• Website: https://bitesizedbooks.com/
• Get your 3 Free Shooks from Mike: https://mikecapuzzi.com/magic/
• Facebook: https://www.facebook.com/michaelmcapuzzi
• Linkedin: http://www.linkedin.com/in/mikecapuzzihelps

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