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Mark Leslie Lefebvre - Unlocking the Secrets of Kobo and Wide Publishing

Author
Teddy Smith
Published
Thu 10 Oct 2024
Episode Link
https://publishingperformance.com/?ref=ywm3mtc

Mark Leslie Lefebvre is a prolific author, book industry expert, and self-publishing innovator. He has published over twenty-five books across various genres, including thrillers, horror, paranormal non-fiction, and guides for authors. His industry experience includes leadership roles at Kobo, Draft2Digital, and several major book industry organizations.

In this episode:

  • Mark's journey as a writer, from early rejections to published author
  • The inspiration behind his horror and urban fantasy writing
  • Mark's writing process and collaboration with editors
  • The development and features of Kobo Writing Life
  • Comparison of Kobo to other platforms like Amazon KDP
  • Effective marketing tactics for authors, including price promotions
  • The importance of focusing on your niche audience
  • Mark's consulting work and advice for authors


Resources mentioned:


Book recommendation: 

  • "The Business of Being a Writer" by Jane Friedman


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