Celeste Barclay - Building the Customer Journey and Dominating the Romance Market (Live at Author Nation 2024)

[RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

Celeste Barclay, a bestselling historical romance author and former educator, shares her expertise on understanding the consumer journey in publishing. Speaking from Author Nation 2024, she discusses how authors can build lasting relationships with readers through strategic marketing and branding. Her unique background in political management and education brings a fresh perspective to author marketing strategies.

In this episode:

• Understanding the complete consumer journey
• Building reader relationships beyond the initial sale
• Strategic author branding decisions
• Historical accuracy in fiction marketing
• Email marketing and analytics strategies
• Social media engagement techniques
• Converting readers into long-term fans
• Conference networking strategies

Resources mentioned:

• Flowdesk (email marketing platform): https://flodesk.com/
• Facebook Analytics - for group engagement tracking
• Instagram Analytics - for post performance
• Mailerlite - mentioned for email timing

Writing Series:

• Historical Romance (as Celeste Barclay): https://www.celestebarclay.com/books
• Contemporary Mafia Romance (as Sabine Barclay)
• Clan Sinclair series
• Ivan Kov Brotherhood series

Connect with Celeste Barclay:

• Website: https://www.celestebarclay.com/
• Facebook: https://www.facebook.com/celestembarclay
• Facebook Group: https://www.facebook.com/groups/celestebarclaysladiesofyore/
• Instagram: https://www.instagram.com/celestebarclayauthor/
• Newsletter: https://gentle-paper-61402.myflodesk.com/u3jrzhei3z

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