The Publicity Show Interviews Richard Laermer, Author of Full Frontal PR and 2011:TrendSpotting For The Next Decade

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the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the upcoming book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.This afternoon we spoke to frequently-quoted authority on media culture and hype,
Richard Laermer. The 2007 inductee into the PR Hall of Fame in Washington D.C.,
is a former magazine and newspaper journalist, CEO of RLM PR, bestselling
author of the perennial PR handbook Full Frontal PR, widely sought-after
speaker and media trainer, and the co-host of TLC’s cult program Taking Care of
Business (2005). His BadPitchBlog (BadRelease.com) is the
industry’s watchdog, and a recipient of PRSA’s Bronze Anvil Medal for Best
Blog.

Laermer is also author of Punk Marketing
(www.punkmarketing.com) and the soon-to-launch book - 2011: Trendspotting for
the Next Decade from McGraw-Hill.              

During the show Richard explained how smart managers in the coming decade will be doing more mentoring of the newcomers in their company and encourage them to be more disruptive. For more information about Richard, his firm, his blog and his books go to one of his websites www.laermer.com and/or www.rlmpr.com Also,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.