The Publicity Show Interviews Peter Shankman Author of "Can We Do That?! Outrageous PR Stunts That Work"

Here's how to listen to the show. First click on the title of
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the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the upcoming book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.This afternoon we spoke to Peter Shankman...Crisis Management, Social Media and Stunt/Viral Marketing Expert.

PR Week Magazine has described Peter as “redefining the art
of networking.? Peter Shankman is a spectacular
example of what happens when you harness the power of ADHD and put it to work for you.

As an entrepreneur, author, speaker, and ingenious worldwide
connector, Peter is recognized nationally and globally for doing PR (and
everything else) differently--not only to get attention, produce great results,
and create great companies, but also to have a lot of fun while at it every
day.Peter is the founder and CEO of The Geek Factory, Inc., a
boutique Marketing a PR Strategy firm located in New York City, with clients worldwide. His
blog, PR. Differently, (www.shankman.com)
which he launched in 2004, both comments on and generates industry-related news
and conversation. He has also applied his buzz biz know-how to his own Web
venture as the Founder of AirTroductions, the world’s first social network for
business travelers. Launched in 2005 to instant media attention and growth,
AirTroductions was acquired in mid 2007 and relaunched in January of 2008 as
TripLife, (www.triplife.com) the largest
social networking and connections website for all travelers.

Peter’s Geek Factory clients have included the Snapple
Beverage Group, Walt Disney World, Vantage Point Venture Partners, American
Express, Discovery Networks, New Frontier Media, OpSec Security, Napster, Juno,
GenuOne, Dream Catcher Destinations Club, Prstore, Weblo, and many others, and
he sits on the board of both Scott-e-Vest, the world’s first technologically
enabled clothing line, as well as TripLife.           

 Peter is the author of Can We Do That?! Outrageous PR Stunts
That Work and Why Your Company Needs Them (Wiley and Sons 2006) and a frequent
keynote speaker and workshop presenter at conferences, shows, marketing
summits, corporate events, and public relations and marketing industry
meetings, including Saatchi and Saatchi, Home Town Suites Hotels, NAB, Comdex,
CTIA, CTAM, CES, PMA, The Next Gen Asia Advertising Conference, Mobile Marketing
Asia 2007, Advertising Week, and the Direct Marketing Association.

During the show Peter shared a new project he is working on called www.HelpAReporterOut.com. This new website grew out of his FaceBook group he created in order to help reporter friends of his out with experts.  Only one rule...no spamming reporters! He also mentioned his work with www.disaboom.com a social network for the millions of people touched by disability.

He also gave our listeners several great pieces of advice. One of them was to make sure you get the "Stoppers" engaged and on board with your pitches in order to get your idea sold in. And always remember ROAR...Responsibility, Opportunity, Awareness and Results.

Also,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.