The Publicity Show Interviews Marilynn Mobley Baby Boomer PR Expert with Edelman

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Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The
Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an
advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.

This afternoon we spoke with Marilynn Mobley, Senior Vice President with Edelman. She has spent her 31 year career helping organizations
better understand how to communicate more effectively.  

The focus of her writing and consulting today is on baby
boomers. She spends the majority of her time studying how this huge,
influential and prolific generation makes decisions on how to spend money, save
money and plan for the future.

As the senior leader of Edelman’s Boomer Insights Generation
Group (B.I.G.G), headquartered in Atlanta, she is part of a group of boomer
executives who share research-based insights to help our clients identify their
Bull’s-Eye Boomer to ensure their marketing dollars are invested wisely and
they hit their target every time. She also uses her personal experience from
spending 15 years at IBM and nine years as an entrepreneur to offer clients
guidance on how to harness the power of boomer employees, especially in
organizations where multiple generations work side by side.

For more information about Marilynn and what she is up to
check out her popular blog, www.BabyBoomerInsights.com. 

Also, if you know of a Public Relations professional anywhere in the
world that we should know about, please email Elizabeth Gordon at EGordon
@ FlourishingBusiness.com. We will try to get them on the show.