The Publicity Show Interviews Lya Sorano with The Oliver/Sorano Group

Here's how to listen to the podcast of our show:
First click on the title of the show you are interested in. Then there
should be a player in the upper right hand corner of the screen. Now, just press
play and the show you chose should start playing. You can also download the show
to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the upcoming book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.This afternoon we spoke to Lya Sorano, the CEO of The
Oliver/Sorano Group, a business development consulting firm established
in Atlanta in
1980.

In addition to helping her clients with business development, marketing, public relations, and Internet strategies Lya has also been active in helping women in business.

She has worked closely with Atlanta Women in Business (www.atlantawomeninbusiness.com)
and the
International Business Association (www.internationalbusinessassociation.net)
for many years.In 2006 with Lya's leadership, Atlanta Women in
Business hosted Atlanta’s
first-ever international businesswomen’s conference. This year on May 8 and 9, 2008 Lya is hosting the second at theAshford Club. For more information and to sign up please go to www.resultscount.us. 

On the show Lya talked a lot about the importance of thinking internationally with your business. And she gave some great advice to women (and men) about doing your marketing on your own but hiring a professional to help you with your public relations or as she calls it your media relations. She explains that PR is really about having great relationships with the media and that takes times and a lot of effort. So don't expect fast results. You must be in for the long run to benefit from PR.

Lya writes extensively for private clients – from press releases to
newsletter pieces, web content, book and trade show reviews, brochure content,
corporate profiles, executive bios, case histories, tag lines, PSAs and more. She also helps international clients get their feet in the door in the U.S. as well as helping U.S. clients overseas. For more information about Lya and her firm please go to her website www.lyasorano.com

Also,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.