The Publicity Show Interviews Joel Alpert with MarketPower.

Here's how to listen to the show.First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show
to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the upcoming book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.This afternoon we spoke to Joel Alpert with MarketPower.

Joel started his professional career in New York City in Journalism, as a reporter,
graphic designer, then newspaper editor. He then joined the creative
departments of some of the top Direct Marketing agencies in the country. In Atlanta,
he has held senior positions in the creative departments of Ogilvy & Mather
Direct, Tucker Wayne/Direct, and Kaiser Kuhn Bennett. Over 15 years ago Joel started MarketPower, a unique
marketing consultancy that blends consulting firm and virtual ad agency. He combines diverse
experience to do something unheard of in the marketing field: he develops and integrates practical business
strategy...focused positioning...and targeted creative campaigns. Joel enjoys
creating short-term successful campaigns...and his passion is to create sustainable success.During the show Joel spoke about the different writing techniques he employed as a journalist and then as an award winning direct marketing copywriter.  It was fascinating to learn how his years as a journalist helped him throughout his marketing career. To get a hold of Joel and to learn more about MarketPower please go to his website www.marketpoweronline.com. Also,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.