The Publicity Show Interviews Author, Blogger, Teacher Sandra Beckwith

Here's how to listen to the show. First click on the title of
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the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the upcoming book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.This afternoon we spoke to Sandra Beckwith, a recovering publicist and full-time
nonfiction writer  who now teaches others how to generate publicity for themselves
or their businesses through her two publicity books and her online and
in-person workshops.

Sandra brings a unique perspective to those she helps. As
an author, she has spent as much time in front of the camera as she has behind
it as a publicist, guiding the message development and media placements of
others.

A Silver Anvil winner, Beckwith combines her experience as a
publicist and a sought-after expert to give authors, nonprofits, and small
business owners the knowledge and tools they need to compete in a
highly-competitive and evolving media world. Beckwith shares tips and advice
regularly on her blog at http://buildbuzz.blogspot.com.

Her book Publicity
for Nonprofits: Generating Media Awareness That Leads to Awareness, Growth, and
Contributions, helps nonprofit organizations large and small discover and
use the tools and techniques that will help transform them into high-profile
media darlings. Streetwise
Complete Publicity Plans: How to Create Publicity That Will Spark Media
Exposure and Excitement is a how-to guide for small businesses that is also
used as a textbook at several colleges.

Sandra teaches authors how to generate publicity through
online workshops, “Book Publicity
101: How to Build Book Buzz,? and a new publicity workbook for authors, Build Book Buzz Publicity
Forms & Templates. She is also the author of a sold-out humor book, WHY
CAN’T A MAN BE MORE LIKE A WOMAN?, which was based on a newsletter she created
that takes a lighthearted look at male behavior, The Do(o)little Report.

 Her award-winning public relations background includes
assignments at Burson-Marsteller, one of the world’s largest public relations
firms, and Heublein, Inc., a beverage alcohol company. Beckwith is a frequent
speaker at conferences for nonprofits and writers.

Learn more at www.sandrabeckwith.com,
www.nonprofitpublicity.com, www.buildbookbuzz.com, and http://buildbuzz.blogspot.com.

Also,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.