1. EachPod

Your Cost Per Lead Is Mostly Meaningless

Author
Jon Loomer
Published
Wed 13 Aug 2025
Episode Link
http://jonloomer.libsyn.com/your-cost-per-lead-is-mostly-meaningless

A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.

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