Why Your Performance Goal Changes Everything
- Author
- Jon Loomer
- Published
- Wed 09 Apr 2025
- Episode Link
- http://jonloomer.libsyn.com/why-your-performance-goal-changes-everything
Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others.
