Why 'It Depends' Is the Right Answer
- Author
- Jon Loomer
- Published
- Wed 06 Aug 2025
- Episode Link
- http://jonloomer.libsyn.com/why-it-depends-is-the-right-answer
When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.
