Targeting Isn't What It Used to Be
- Author
- Jon Loomer
- Published
- Wed 23 Jul 2025
- Episode Link
- http://jonloomer.libsyn.com/targeting-isnt-what-it-used-to-be
If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon explains why most targeting inputs are now just suggestions and where real targeting actually happens in today's advertising.
