Should You Count View Through Conversions?
- Author
- Jon Loomer
- Published
- Wed 19 Mar 2025
- Episode Link
- http://jonloomer.libsyn.com/should-you-count-view-through-conversions
View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.
