PUBCAST: The View-Through Conundrum
- Author
- Jon Loomer
- Published
- Fri 18 Feb 2022
- Episode Link
- https://pubcast.jonloomer.com/
View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.
