PUBCAST SHOT: Understanding the Attribution Setting
- Author
- Jon Loomer
- Published
- Mon 07 Mar 2022
- Episode Link
- https://pubcast.jonloomer.com/
Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-iOS world. This works differently than it did before, and it's important to understand how this impacts your advertising.
