PUBCAST SHOT: Understanding Targeting Expansion
- Author
- Jon Loomer
- Published
- Tue 28 Dec 2021
- Episode Link
- https://www.jonloomer.com/facebook-targeting-expansion-becomes-default/
How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.
