PUBCAST SHOT: The Imperfection of Frequency Capping
- Author
- Jon Loomer
- Published
- Thu 13 Jan 2022
- Episode Link
- https://pubcast.jonloomer.com/
I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.
