PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)
- Author
- Jon Loomer
- Published
- Sun 16 Jan 2022
- Episode Link
- https://pubcast.jonloomer.com/
Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know. Read more at https://jonloomer.com/odax
