PUBCAST SHOT: Optimizing for Non-Prioritized Events
- Author
- Jon Loomer
- Published
- Sun 05 Dec 2021
- Episode Link
- https://www.jonloomer.com/campaign-optimization-using-non-prioritized-facebook-events/
A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.
