PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy
- Author
- Jon Loomer
- Published
- Sat 08 Jan 2022
- Episode Link
- https://pubcast.jonloomer.com/
If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, and some things to consider.
