PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic
- Author
- Jon Loomer
- Published
- Mon 29 Nov 2021
- Episode Link
- https://www.jonloomer.com/target-quality-website-visitors-with-facebook-ads/
If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.
