PUBCAST SHOT: How to Manage Audience Fragmentation
- Author
- Jon Loomer
- Published
- Wed 09 Mar 2022
- Episode Link
- https://pubcast.jonloomer.com/
Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. The result can be less efficiency with your ad spend. Luckily, you can manage this with Automated Rules.
