PUBCAST SHOT: How Lookalike Expansion Works
- Author
- Jon Loomer
- Published
- Wed 29 Dec 2021
- Episode Link
- https://www.jonloomer.com/facebook-lookalike-expansion/
Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how it's different from Targeting Expansion.
