PUBCAST SHOT: How Facebook Attribution Works
- Author
- Jon Loomer
- Published
- Sat 22 Jan 2022
- Episode Link
- https://pubcast.jonloomer.com/
Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected to why numbers don't line up with Google Analytics. Let's clear up this and other misconceptions.
