PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong
- Author
- Jon Loomer
- Published
- Sat 27 Nov 2021
- Episode Link
- https://www.jonloomer.com/facebook-ads-optimization-problems/
When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.
