PUBCAST SHOT: Exploring View-Through Conversions
- Author
- Jon Loomer
- Published
- Sun 13 Feb 2022
- Episode Link
- https://pubcast.jonloomer.com/
Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.
