PUBCAST SHOT: Ask These Basic Questions to Better Measure Success
- Author
- Jon Loomer
- Published
- Thu 10 Feb 2022
- Episode Link
- https://pubcast.jonloomer.com/
If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic questions to help define what success looks like and what your ultimate customer looks like so that you can reach them.
