PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman

Pull up a barstool! Here’s this week’s show notes:

REACH

- Story in AdAge

TWITTER

- Unreasonable Expectations

REACHING WITHOUT ENGAGEMENT

- Companies treat social media like billboards

MARKETERS LEAVING

- Competition

How to Reach More Fans Organically

- When your fans are online (EdgeRank Checker also including this in their tool)

- Post Frequently

- Reshare Old Content

- Produce Highly Engaging Content

- Benefit from Story Bumping

- Build an Audience the Right Way

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