1. EachPod

Meta Needs Standard Events for Quality Website Traffic

Author
Jon Loomer
Published
Fri 22 Apr 2022
Episode Link
https://pubcast.jonloomer.com/

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, or returning for a second session. You could then even target people based on these actions.

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