Is It Time to Abandon Lookalike Audiences?
- Author
- Jon Loomer
- Published
- Wed 15 Jan 2025
- Episode Link
- http://jonloomer.libsyn.com/is-it-time-to-abandon-lookalike-audiences
Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.
